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The Field Manual · Start here

Start here:
which one are you, and how much time do you have?

Passed final You — from the truck Takes: Two minutes to find your page

This library is big on purpose. You don't need all of it. You need the one page that fixes the thing biting you this month. This is the two-minute sort that gets you there, so you're not scrolling a table of contents trying to guess where to start.

Two questions do it: which shop are you, and how much time have you actually got. Answer both and you'll have your first page.

FirstThe honest truth about time

Nobody counted your hours. What's true is the shape: this work never arrives as a tidy hour a week. It comes in lumps — a rain day, a Sunday night, the dead weeks between December and February. In peak season it's flat zero, and that's fine. So don't plan a "little every week." Plan for the next rain day, and pick the job that fits the block you've actually got. The three bands below are budgets, not homework.

If you've got one rain day (≈2 hours)

Do the one job that needs nothing but your phone and starts working on the next call you answer: make the sales calls stop. It's the page we'd hand every owner first. Then, if there's time left and you have a site, run the 20-minute check on it — a phone job. The control test is login work; run it if logins are yours, hand it to your helper if they're not.

If you've got a slow week (≈5 hours)

Everything above, plus the decisions that keep you from getting robbed: figure out whether you even need a website (the honest answer), learn what web work actually costs so no quote can fog you, and keep the five questions in your pocket for the next vendor who calls. If a bill or a contract is the problem, read the proposal line by line first.

If you've got a dead winter month (≈10 hours)

This is when you fix the foundation, not just the fire. What's stocked today fills the month honestly: the whole vendor-defense manual end to end, so the moves already on record stop working on you, and your accounts and ownership locked down (below). New pitches get invented every year and no list covers all of them — what you're after is the pattern, so the next one sounds familiar instead of impressive. If the month holds, keep going: getting found locally, reviews, then the lead machines. The winter punch list beats the in-season scramble.

SecondWhich one are you?

Find the shop that sounds like yours. Each one reorders the same library into the order that fits your situation. Sound like two of these at once? Read yours in order of pain.

The rural, phone-only old-timer

Booked on word of mouth, no website or a dead one, and you run everything off the truck phone. Your money page is do you actually need a website. The honest answer can be no, with a free Google listing doing the work. Our walkthrough for it is here; Google's own setup is free at business.google.com, and the account part is your helper's lane. Verification is its own wait. Google says the review can take up to 5 business days, and that in some cases a profile verifies instantly. Then stop the sales calls.

The brand-new shop (you just filed the LLC)

When the phone starts ringing with salesmen instead of customers, that's the wolves finding a fresh name. Start with making the calls stop, then learn what things cost before you sign anything. Why your phone started ringing names the machine doing it.

The family shop with an operator

You run the trade; your spouse or kid runs the screen. The whole library is built around that split — every page is stamped with whose job it is, yours or your helper's. Run the control test together first, so you know what you actually hold, then work the vendor-defense manual as a team.

The one trapped on a platform (Angi, a hostage website, a vendor who holds everything)

You want out but the phone can't go quiet while you do it. Start by finding out what you own and getting it back: the control test, then Chapter Zero for the accounts and the web-guy-vanished page for the domain. Before you cancel anything, read what leaving actually costs. The staged way off the platforms is leaving clean, and it's the one you'll want next.

The burned one (you paid a vendor, got nothing, and don't trust anybody now)

Fair. Start by proving to yourself what happened: run the 20-minute inspection on the site you paid for, then read the whole con, mapped to name the move that got you. If there's a bill still fighting you, fighting the bill is the page.

Still not sure? Do this one thing

If none of that landed, do this one: make the sales calls stop. It's a phone job, and it works on the very next call you answer — that part is same-day. It does not make the phone go quiet by Friday; more calls are coming, and the page is straight about why they're allowed to. That's not the script failing. Run it on the next call and keep running it.